Even if you slightly alter an article from the web and post it as your own, WeChat will still identify that it is plagiarised. So, ensure you reply within that timeframe to ensure trust is remained.Ħ. Please note, the reply option is turned off by WeChat after 48 hours from the time of query. You must have an active customer care team that provides replies to the followers quickly. WeChat’s chat feature lets your followers send messages to you in form of queries. The best way to ensure trust is not lost and is in fact gained due to mouth-to-ear publicity is by having a quick customer care support. Quick replies to inquiries lead to increase in trust A warm message with a creative, witty line could set the right mood for your new followers.ĥ. And those accounts holding a foreign business license would have a default “Thanks for following me” message pop up every time someone followed them.īut now, every WeChat official account can customise the welcome message. A customized welcome message could create a warm setting for your new followersĮarlier, as per the rules, only those accounts registered with a Chinese business license could customise the welcome message. Any article with a poor title will lower the pageview capacity.Ĥ. Make sure all the articles you push in one broadcast have a high popularity or are based on current trending topics to boost pageviews. Although there is a limit of broadcast allowed per month, you can still push 8 x 4 articles a month in case of a service account and 8 x 30 articles a month in case of a subscription account. Both service and subscription accounts let you push eight articles in one broadcast. The best part about the broadcast limit is the number of articles you can push in one broadcast. About 8 posts in one broadcast is a great idea We recommend getting in touch with a WeChat marketing agency for the right strategy as per your brand needs.ģ. When planning your WeChat content strategy, ensure to have your plan ready beforehand to avoid wastage of broadcasts. While a WeChat service account allows you four broadcasts a month, a subscription account allows one broadcast per day. You can register for a service account or a subscription account on WeChat, but both have specific monthly broadcast limit. Though it is good news, it also means that you cannot edit the header/title or change images.Ģ. There is a slight chance to relax as once the post is live, you can make edits up to 20 Chinese characters. It is like print ads where the ads once published cannot be taken back and have already broadcasted to many people. Before you take your post live, make sure you double check the content. Once you hit publish, the message can be edited only up to a certain extent. Unlike other social media platforms, where we can edit a post if required, WeChat is different. Double-check your posts before hitting publish Here are top 7 tips from a WeChat marketing agency that will help boost your WeChat official account:ġ. In this article, find out 7 recommendations to precisely manage your WeChat official account-the best channel for brands to attain their audiences in China’s new normal. You will want a business license (either Chinese or foreign) together with different supporting documents.
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