still let their fingers do the walking every month, and that 550 million residential and business directories are still printed every year.Īs for the white pages, Steve Keschl can attest to the declining interest. The industry trade group claims more half the people in the U.S. Unlike the residential white pages, the business directories printed on yellow pages are doing fine, at least according to the Yellow Pages Association. Dallas-based SuperMedia, which publishes Verizon's telephone directories, has instead focused on its yellow pages and paid advertising listings, and their online equivalents. by Gallup shows that between 20, the percentage of households relying on stand-alone residential white pages fell from 25 percent to 11 percent. The number of traditional land lines has been declining for the better part of the decade, and now are being disconnected at a rate of nearly 10 percent each year, according to company financial reports.Īnd a survey conducted for SuperMedia Inc. That sheet grew into a book that became virtually a household appliance, listing numbers for neighbors, friends and colleagues, not to mention countless potential victims of prank calls.įewer people rely on paper directories for a variety of reasons: more people rely solely on cell phones, whose numbers typically aren't included in the listings more listings are available online and mobile phones and caller ID systems on land lines can store a large number of frequently called numbers. The first telephone directory was issued in February 1878 a single page that covered 50 customers in New Haven, Conn.
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